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Actual Self-Image Versus Ideal Self-Image: An Exploratory Study of Self-Congruity Effects on Gambling Tourism

This study aims to apply self-congruity theory to examine the relationship between self-congruity of tourists and their perceived image of a gambling destination. This study employs the Euclidean distance model and extends Malhotra's pars of adjectives with five new items about gambling motives...

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Detalles Bibliográficos
Autores principales: Li, Mao-Hua, Lai, Ivan Ka Wai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8298025/
https://www.ncbi.nlm.nih.gov/pubmed/34305694
http://dx.doi.org/10.3389/fpsyg.2021.588190