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The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese

The purpose of this paper is to explore how the use of virtual tours may represent a lever to improve customers’ intention to buy food products and/or visit places where products are manufactured. Emerging virtual reality and augmented reality can allow people to interact with products and places wh...

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Detalles Bibliográficos
Autores principales: De Canio, F., Martinelli, E., Peruzzini, M., Marchi, G.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8308072/
http://dx.doi.org/10.1007/s43039-021-00034-9