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Pricing through health apps generated data—Digital dividend as a game changer: Discrete choice experiment
OBJECTIVES: The objective of this paper is to study under which circumstances wearable and health app users would accept a compensation payment, namely a digital dividend, to share their self-tracked health data. METHODS: We conducted a discrete choice experiment alternative, a separated adaptive du...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8312968/ https://www.ncbi.nlm.nih.gov/pubmed/34310618 http://dx.doi.org/10.1371/journal.pone.0254786 |