Pricing through health apps generated data—Digital dividend as a game changer: Discrete choice experiment

OBJECTIVES: The objective of this paper is to study under which circumstances wearable and health app users would accept a compensation payment, namely a digital dividend, to share their self-tracked health data. METHODS: We conducted a discrete choice experiment alternative, a separated adaptive du...

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Detalles Bibliográficos
Autores principales: Heidel, Alexandra, Hagist, Christian, Schlereth, Christian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8312968/
https://www.ncbi.nlm.nih.gov/pubmed/34310618
http://dx.doi.org/10.1371/journal.pone.0254786

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