Cargando…

Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study

BACKGROUND: Food is one of the most frequently promoted commodities, and promoted foods are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive brand image, and encourages overconsumption. Limited research is available to describe the extent of food marketing to childr...

Descripción completa

Detalles Bibliográficos
Autores principales:	Kelly, Bridget, Bosward, Rebecca, Freeman, Becky
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2021
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8314155/ https://www.ncbi.nlm.nih.gov/pubmed/34255675 http://dx.doi.org/10.2196/28144

Ejemplares similares

Exposure to Internet-Based Tobacco Advertising and Branding: Results From Population Surveys of Australian Youth 2010-2013
por: Dunlop, Sally, et al.
Publicado: (2016)

Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument
por: Turner, Laura, et al.
Publicado: (2015)

Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok
por: Brooks, Ruby, et al.
Publicado: (2022)

Junk Food Marketing on Instagram: Content Analysis
por: Vassallo, Amy Jo, et al.
Publicado: (2018)

Children’s Exposure to Television Food Advertising Contributes to Strong Brand Attachments
por: Kelly, Bridget, et al.
Publicado: (2019)

Formula milk brands marketing on Chinese social media Weibo – a content analysis
por: Zhao, Jing, et al.
Publicado: (2023)

Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products
por: Smith, Rachel, et al.
Publicado: (2019)

Exposure to digital marketing enhances young adults’ interest in energy drinks: An exploratory investigation
por: Buchanan, Limin, et al.
Publicado: (2017)

The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand
por: Gerritsen, Sarah, et al.
Publicado: (2021)

Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging
por: Dearlove, Trish, et al.
Publicado: (2021)

ENGAGE!: The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web
por: Solis, Brian
Publicado: (2011)

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
por: Solis, Brian
Publicado: (2010)

User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
por: Haushalter, Keally, et al.
Publicado: (2023)

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
por: Mootee, Idris
Publicado: (2013)

Parents’ Perceptions of Children’s Exposure to Unhealthy Food Marketing: a Narrative Review of the Literature
por: Driessen, Christine, et al.
Publicado: (2022)

Brands with personalities – good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter
por: Greene, Tenay, et al.
Publicado: (2022)

Associations between State-Level Obesity Rates, Engagement with Food Brands on Social Media, and Hashtag Usage
por: Gu, Yuanqi, et al.
Publicado: (2021)

Consumer Brand Engagement Beyond the “Likes”
por: Razmus, Wiktor
Publicado: (2021)

Establishing the Minimum Media Time Sample Required to Obtain Reliable Estimates of Children’s Digital Media Food Marketing Exposures
por: Nicholson, Emily, et al.
Publicado: (2023)

Impending Flop for Brand Antiretrovirals in the Emerging Markets?
por: Daniele, Dionisio, et al.
Publicado: (2008)

Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK
por: Critchlow, Nathan, et al.
Publicado: (2019)

Customer agility, market orientation, and brand image in the context of Chinese market
por: Junfeng, Wang, et al.
Publicado: (2022)

“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
por: Attiq, Saman, et al.
Publicado: (2022)

The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal
por: Sargent, James D., et al.
Publicado: (2020)

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
por: Chattopadhyay, Amitava
Publicado: (2012)

Alcohol Recognition and Desire to Drink of Extended Alcohol Brand Logos
por: Vichitkunakorn, Polathep, et al.
Publicado: (2022)

Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands
por: Naeem, Muhammad, et al.
Publicado: (2021)

Branding in the era of web 2.0 (and beyond)
por: Taylor, David, et al.
Publicado: (2017)

Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series
por: Lindsay, Sophie, et al.
Publicado: (2013)

Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017
por: Zhou, Mi, et al.
Publicado: (2019)

The open brand: when push comes to pull in a web-made world
por: Mooney, Kelly, et al.
Publicado: (2008)

The impact of fast food marketing on brand preferences and fast food intake of youth aged 10–17 across six countries
por: Bagnato, Mariangela, et al.
Publicado: (2023)

Engaging with intelligent voice assistants for wellbeing and brand attachment
por: Prentice, Catherine, et al.
Publicado: (2023)

Drink driving engagement in women: An exploration of context, hazardous alcohol use, and behaviour
por: Armstrong, Kerry A., et al.
Publicado: (2019)

Alignment of Supermarket Own Brand Foods’ Front-of-Pack Nutrition Labelling with Measures of Nutritional Quality: An Australian Perspective
por: Pulker, Claire Elizabeth, et al.
Publicado: (2018)

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
por: Brown, Danny
Publicado: (2013)

Post-market quality assessment of 22 ciprofloxacin brands by HPLC available in Bangladesh market
por: Shohag, Md Hasanuzzaman, et al.
Publicado: (2023)

Excessive Gaming and Online Energy-Drink Marketing Exposure Associated with Energy-Drink Consumption among Adolescents
por: Yang, Chung-Ying, et al.
Publicado: (2022)

Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook Gaming and YouTube Gaming
por: Edwards, Caitlyn G, et al.
Publicado: (2022)

The road to luxury: the evolution, markets, and strategies of luxury brand management
por: Som, Ashok, et al.
Publicado: (2015)

Cannot write session to /tmp/vufind_sessions/sess_20pegkf6k8jo8c6h80000mr14v