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The Stroop Task Influences Product Evaluations
Cognitive conflict is considered to represent a psychologically negative signal. Indeed, a recent publication showed that cognitive conflict emerging from the Stroop task influences evaluations for neutral shapes that had become associated with conflict and non-conflict, respectively. Building on th...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8319242/ https://www.ncbi.nlm.nih.gov/pubmed/34335404 http://dx.doi.org/10.3389/fpsyg.2021.688048 |