Emotional Contagion: A Brief Overview and Future Directions

Social interactions can trigger emotional contagion between individuals resulting in behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in communication and advertising, and understanding the mechanisms underlying emotional contagion can help marketers to impro...

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Detalles Bibliográficos
Autores principales: Herrando, Carolina, Constantinides, Efthymios
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8322226/
https://www.ncbi.nlm.nih.gov/pubmed/34335425
http://dx.doi.org/10.3389/fpsyg.2021.712606

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8322226/
https://www.ncbi.nlm.nih.gov/pubmed/34335425
http://dx.doi.org/10.3389/fpsyg.2021.712606

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