A study of perceptions and exposure of drug promotional literature among clinicians in a teaching hospital

BACKGROUND: Drug promotional literature (DPL) forms a major marketing technique of pharmaceutical companies for propagating information regarding a drug. Many a times, it is the only source on which treating physicians depend for updating their knowledge about the existing and novel drugs. AIMS AND...

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Detalles Bibliográficos
Autores principales: Sharma, Sushil, Akhoon, Neha, Moe, Htet Wai, Nair, Deepak R., Shashidhar, Venkat
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Wolters Kluwer - Medknow 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8323565/
https://www.ncbi.nlm.nih.gov/pubmed/34386378
http://dx.doi.org/10.4103/picr.PICR_36_19

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8323565/
https://www.ncbi.nlm.nih.gov/pubmed/34386378
http://dx.doi.org/10.4103/picr.PICR_36_19

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