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A study of perceptions and exposure of drug promotional literature among clinicians in a teaching hospital
BACKGROUND: Drug promotional literature (DPL) forms a major marketing technique of pharmaceutical companies for propagating information regarding a drug. Many a times, it is the only source on which treating physicians depend for updating their knowledge about the existing and novel drugs. AIMS AND...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Wolters Kluwer - Medknow
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8323565/ https://www.ncbi.nlm.nih.gov/pubmed/34386378 http://dx.doi.org/10.4103/picr.PICR_36_19 |