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Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors
The competitive landscape of automobile original equipment manufacturers around the globe is continuously changing, with new business models impacting the performance of automobile firms. The study uses benchmarking technique to benchmark Tata Motors passenger vehicle segment performance with a rele...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Singapore
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8327897/ http://dx.doi.org/10.1007/s42943-021-00029-5 |