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The Upworthy Research Archive, a time series of 32,487 experiments in U.S. media

The pursuit of audience attention online has led organizations to conduct thousands of behavioral experiments each year in media, politics, activism, and digital technology. One pioneer of A/B tests was Upworthy.com, a U.S. media publisher that conducted a randomized trial for every article they pub...

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Detalles Bibliográficos
Autores principales: Matias, J. Nathan, Munger, Kevin, Le Quere, Marianne Aubin, Ebersole, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8329003/
https://www.ncbi.nlm.nih.gov/pubmed/34341340
http://dx.doi.org/10.1038/s41597-021-00934-7