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The Audience-Tuning Effect of Negative Stereotypes in Communication

Shared reality theory states that people allow others to influence their own judgments and behaviors when a shared reality is achieved (Hardin and Higgins, 1996; Echterhoff et al., 2009a). Based on this theory, this research has explored how audience attitude affects the communicator’s memory of neg...

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Detalles Bibliográficos
Autores principales: Ye, Junhui, Zhao, Lei, Huang, Zijuan, Meng, Fanxing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8329341/
https://www.ncbi.nlm.nih.gov/pubmed/34354632
http://dx.doi.org/10.3389/fpsyg.2021.663814