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Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging

The digital marketing of commercial complementary foods (CCF) is an emerging area of concern in Australia. Although research into traditional methods has identified a range of problems, the marketing and messaging strategies employed within digital spaces have gone largely unscrutinized. This study...

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Detalles Bibliográficos
Autores principales: Dearlove, Trish, Begley, Andrea, Scott, Jane Anne, Devenish-Coleman, Gemma
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8345376/
https://www.ncbi.nlm.nih.gov/pubmed/34360227
http://dx.doi.org/10.3390/ijerph18157934