Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception

Mate is the most consumed beverage in South America. There is interest in expanding yerba mate sales into the old and new markets by promoting its health properties and energizing effects. The research study aims to explore Argentinian and Italian purchasing and consumption behavior and perception o...

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Detalles Bibliográficos
Autores principales: Samoggia, Antonella, Landuzzi, Pietro, Vicién, Carmen Enriqueta
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8345656/
https://www.ncbi.nlm.nih.gov/pubmed/34360411
http://dx.doi.org/10.3390/ijerph18158117

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8345656/
https://www.ncbi.nlm.nih.gov/pubmed/34360411
http://dx.doi.org/10.3390/ijerph18158117

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