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Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic
This paper examines the phenomenon of strategic donation (including fundraising and intention to donate) through the lens of value co-creation before and after the outbreak of the COVID-19 in non-profit organizations (NPOs). The methodology was based on interviews and statistical analyses of online...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer India
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8363092/ https://www.ncbi.nlm.nih.gov/pubmed/36748030 http://dx.doi.org/10.1007/s40171-021-00282-w |