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The influence of social media eWOM information on purchase intention
This study investigates the relationship between information characteristics and consumers’ behaviours in regards to electronic word of mouth, such as information quality, information credibility, information task-fit, needs of information, attitude towards information and purchase intention of new...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8379055/ http://dx.doi.org/10.1057/s41270-021-00132-9 |