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The influence of social media eWOM information on purchase intention

This study investigates the relationship between information characteristics and consumers’ behaviours in regards to electronic word of mouth, such as information quality, information credibility, information task-fit, needs of information, attitude towards information and purchase intention of new...

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Detalles Bibliográficos
Autores principales:	Leong, Choi-Meng, Loi, Alexa Min-Wei, Woon, Steve
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2021
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8379055/ http://dx.doi.org/10.1057/s41270-021-00132-9

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