Identifying SME customers from click feedback on mobile banking apps: Supervised and semi-supervised approaches

Nowadays, the banking industry has moved from traditional branch services into mobile banking applications or apps. Using customer segmentation, banks can obtain more insights and better understand their customers' lifestyle and their behavior. In this work, we described a method to classify mo...

Descripción completa

Detalles Bibliográficos
Autores principales: Tungjitnob, Suchat, Pasupa, Kitsuchart, Suntisrivaraporn, Boontawee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8379470/
https://www.ncbi.nlm.nih.gov/pubmed/34458608
http://dx.doi.org/10.1016/j.heliyon.2021.e07761

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8379470/
https://www.ncbi.nlm.nih.gov/pubmed/34458608
http://dx.doi.org/10.1016/j.heliyon.2021.e07761

Ejemplares similares