Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment

This study aims at investigating how consumers experience the retail environment visually, thus establishing a foundation for deeper insights into visual merchandising strategies. Specifically, we experimentally recorded and analyzed the visual attention and emotional arousal of the consumers in a t...

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Detalles Bibliográficos
Autores principales: Kim, Nayeon, Lee, Hyunsoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8380820/
https://www.ncbi.nlm.nih.gov/pubmed/34434136
http://dx.doi.org/10.3389/fpsyg.2021.665658

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8380820/
https://www.ncbi.nlm.nih.gov/pubmed/34434136
http://dx.doi.org/10.3389/fpsyg.2021.665658

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