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Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment
This study aims at investigating how consumers experience the retail environment visually, thus establishing a foundation for deeper insights into visual merchandising strategies. Specifically, we experimentally recorded and analyzed the visual attention and emotional arousal of the consumers in a t...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8380820/ https://www.ncbi.nlm.nih.gov/pubmed/34434136 http://dx.doi.org/10.3389/fpsyg.2021.665658 |