Neural Correlates of Garment Fit and Purchase Intention in the Consumer Decision-Making Process and the Influence of Product Presentation

In today’s competitive e-commerce markets, it is crucial to promote product satisfaction and to quickly identify purchase intention in decision-making consumers. The present investigation examined the relationship between perceived garment fit and purchase intention, together with how product presen...

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Detalles Bibliográficos
Autores principales: Kim, Hesun Erin, Kwon, Joon Hee, Kim, Jae-Jin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8384177/
https://www.ncbi.nlm.nih.gov/pubmed/34447291
http://dx.doi.org/10.3389/fnins.2021.609004

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8384177/
https://www.ncbi.nlm.nih.gov/pubmed/34447291
http://dx.doi.org/10.3389/fnins.2021.609004

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