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Neural Correlates of Garment Fit and Purchase Intention in the Consumer Decision-Making Process and the Influence of Product Presentation
In today’s competitive e-commerce markets, it is crucial to promote product satisfaction and to quickly identify purchase intention in decision-making consumers. The present investigation examined the relationship between perceived garment fit and purchase intention, together with how product presen...
Autores principales: | Kim, Hesun Erin, Kwon, Joon Hee, Kim, Jae-Jin |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8384177/ https://www.ncbi.nlm.nih.gov/pubmed/34447291 http://dx.doi.org/10.3389/fnins.2021.609004 |
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