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Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages

OBJECTIVE: This study explored the effects of COVID-19 vaccine promotion messages highlighting the benefit at individual, community, and country levels. Based on the cultural theory of risks, we investigated how individuals’ valuation of individualism vs. communitarianism and hierarchical vs. egalit...

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Detalles Bibliográficos
Autores principales: Yuan, Shupei, Chu, Haoran
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier B.V. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8384529/
https://www.ncbi.nlm.nih.gov/pubmed/34479746
http://dx.doi.org/10.1016/j.pec.2021.08.019