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Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages
OBJECTIVE: This study explored the effects of COVID-19 vaccine promotion messages highlighting the benefit at individual, community, and country levels. Based on the cultural theory of risks, we investigated how individuals’ valuation of individualism vs. communitarianism and hierarchical vs. egalit...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier B.V.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8384529/ https://www.ncbi.nlm.nih.gov/pubmed/34479746 http://dx.doi.org/10.1016/j.pec.2021.08.019 |