Segmentation of Older Adults in the Acceptance of Social Networking Sites Using Machine Learning

This study analyzes the most important predictors of acceptance of social network sites in a sample of Chilean elder people (over 60). We employ a novelty procedure to explore this phenomenon. This procedure performs apriori segmentation based on gender and generation. It then applies the deep learn...

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Detalles Bibliográficos
Autores principales: Ramírez-Correa, Patricio E., Rondán-Cataluña, F. Javier, Arenas-Gaitán, Jorge, Grandón, Elizabeth E., Alfaro-Pérez, Jorge L., Ramírez-Santana, Muriel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8385199/
https://www.ncbi.nlm.nih.gov/pubmed/34456818
http://dx.doi.org/10.3389/fpsyg.2021.705715

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8385199/
https://www.ncbi.nlm.nih.gov/pubmed/34456818
http://dx.doi.org/10.3389/fpsyg.2021.705715

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