Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience

The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to guide actions in social networks. This research is...

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Detalles Bibliográficos
Autores principales: Rúa-Hidalgo, Idoia, Galmes-Cerezo, Maria, Cristofol-Rodríguez, Carmen, Aliagas, Irene
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8389299/
https://www.ncbi.nlm.nih.gov/pubmed/34436098
http://dx.doi.org/10.3390/bs11080108

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8389299/
https://www.ncbi.nlm.nih.gov/pubmed/34436098
http://dx.doi.org/10.3390/bs11080108

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