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Extending the notion of customer value to surfing camps

This study applies the germane principles of service-dominant logic by investigating how different dimensions of service value impact customers’ satisfaction and related behavioral intentions in the surf camps context. An empirical model was developed and tested via survey responses from 300 Portugu...

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Detalles Bibliográficos
Autores principales: Wilson, Brad, Rita, Paulo, Barrios, Andres, Popp, Bastian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8403551/
https://www.ncbi.nlm.nih.gov/pubmed/34485748
http://dx.doi.org/10.1016/j.heliyon.2021.e07876