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Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria
In the context of exceeding levels of sugar consumption, some food companies advertise high-sugar products using inappropriate and misleading health claims (i.e. healthwashing). To reduce sugar consumption, consumers need to recognize what these healthwashed claims are. This study investigates how p...
Autores principales: | Heiss, Raffael, Naderer, Brigitte, Matthes, Jörg |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8405248/ https://www.ncbi.nlm.nih.gov/pubmed/33855341 http://dx.doi.org/10.1093/heapro/daaa086 |
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