Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach

The purpose of this paper is to illustrate how social marketers can use the Transtheoretical Model of Change to enhance their web-based campaigns promoting mental health during the COVID-19 Pandemic. The Transtheoretical Model of Change was adapted and applied in a COVID-19 mental health context and...

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Detalles Bibliográficos
Autores principales: Akdaş, Onur, Cismaru, Magdalena
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8405397/
http://dx.doi.org/10.1007/s12208-021-00307-1