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Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach
The purpose of this paper is to illustrate how social marketers can use the Transtheoretical Model of Change to enhance their web-based campaigns promoting mental health during the COVID-19 Pandemic. The Transtheoretical Model of Change was adapted and applied in a COVID-19 mental health context and...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8405397/ http://dx.doi.org/10.1007/s12208-021-00307-1 |