The Role of CSR Engagement in Customer-Company Identification and Behavioral Intention During the COVID-19 Pandemic

The global coronavirus pandemic has reignited a strategic debate among the business community of the necessity for corporate social responsibility (CSR) engagement in the ever-dynamic social media. Considering the global economic downturn introduced by the COVID-19 pandemic, the present research is...

Descripción completa

Detalles Bibliográficos
Autores principales: Wu, Yanqin, Zhu, Wenzhong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8407001/
https://www.ncbi.nlm.nih.gov/pubmed/34475843
http://dx.doi.org/10.3389/fpsyg.2021.721410

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8407001/
https://www.ncbi.nlm.nih.gov/pubmed/34475843
http://dx.doi.org/10.3389/fpsyg.2021.721410

Ejemplares similares