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The Role of CSR Engagement in Customer-Company Identification and Behavioral Intention During the COVID-19 Pandemic

The global coronavirus pandemic has reignited a strategic debate among the business community of the necessity for corporate social responsibility (CSR) engagement in the ever-dynamic social media. Considering the global economic downturn introduced by the COVID-19 pandemic, the present research is...

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Detalles Bibliográficos
Autores principales:	Wu, Yanqin, Zhu, Wenzhong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8407001/ https://www.ncbi.nlm.nih.gov/pubmed/34475843 http://dx.doi.org/10.3389/fpsyg.2021.721410

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