Mobile Apps as Audience-Centered Health Communication Platforms

Health communication campaigns often suffer from the shortcomings of a limited budget and limited reach, resulting in a limited impact. This paper suggests a shift of these campaigns to audience-centered communication platforms—particularly, apps on mobile phones. By using a common platform, multipl...

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Detalles Bibliográficos
Autores principales: Mackert, Michael, Mandell, Dorothy, Donovan, Erin, Walker, Lorraine, Henson-García, Mike, Bouchacourt, Lindsay
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Viewpoint
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8408750/
https://www.ncbi.nlm.nih.gov/pubmed/34402797
http://dx.doi.org/10.2196/25425

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8408750/
https://www.ncbi.nlm.nih.gov/pubmed/34402797
http://dx.doi.org/10.2196/25425

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