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The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model
Newer approaches in health communication research indicate that understanding the flow of emotional experiences during exposure to fear appeals can clarify their persuasive effects. In a laboratory experiment, the impact of valence shifts during exposure to fear appeals on determinants of health-rel...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8412313/ https://www.ncbi.nlm.nih.gov/pubmed/34473710 http://dx.doi.org/10.1371/journal.pone.0255113 |