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The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model

Newer approaches in health communication research indicate that understanding the flow of emotional experiences during exposure to fear appeals can clarify their persuasive effects. In a laboratory experiment, the impact of valence shifts during exposure to fear appeals on determinants of health-rel...

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Detalles Bibliográficos
Autores principales:	Siegenthaler, Perina, Ort, Alexander, Fahr, Andreas
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8412313/ https://www.ncbi.nlm.nih.gov/pubmed/34473710 http://dx.doi.org/10.1371/journal.pone.0255113

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