Middle-aged and elderly users’ continuous usage intention of health maintenance-oriented WeChat official accounts: empirical study based on a hybrid model in China

BACKGROUND: Although middle-aged and elderly users are the main group targeted by health maintenance-oriented WeChat official accounts (HM-WOAs), few studies have explored the relationship of these accounts and their users. Exploring the factors that influence the continuous adoption of WOAs is help...

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Detalles Bibliográficos
Autores principales: Xu, Lin, Li, Pengfei, Hou, Xiaorong, Yu, Hongfan, Tang, Tingting, Liu, Ting, Xiang, Shoushu, Wu, Xiaoqian, Huang, Cheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2021
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8413706/
https://www.ncbi.nlm.nih.gov/pubmed/34479566
http://dx.doi.org/10.1186/s12911-021-01625-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8413706/
https://www.ncbi.nlm.nih.gov/pubmed/34479566
http://dx.doi.org/10.1186/s12911-021-01625-4

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