Stimulating Customer Inspiration Through Online Brand Community Climates: The Mediating Role of Customer Interaction

This study examines the impacts of the online brand community (OBC) climate on customer interaction and customer inspiration, which are yet under-explored in the extant literature. The data were collected online from the Chinese respondents (N = 504) to analyze the proposed constructs of the study....

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Detalles Bibliográficos
Autores principales: Cao, Yao, Zhou, Zhimin, Majeed, Salman
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8422946/
https://www.ncbi.nlm.nih.gov/pubmed/34504459
http://dx.doi.org/10.3389/fpsyg.2021.706889

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8422946/
https://www.ncbi.nlm.nih.gov/pubmed/34504459
http://dx.doi.org/10.3389/fpsyg.2021.706889

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