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Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions
During the persistent COVID-19 pandemic, tourism destinations try to restore intention to visit by implementing recovery marketing strategies on domestic tourism markets. Within a risk acceptance framework, this research compares the effectiveness of measures a destination can undertake to encourage...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8423123/ http://dx.doi.org/10.1016/j.jhtm.2021.07.015 |