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Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions

During the persistent COVID-19 pandemic, tourism destinations try to restore intention to visit by implementing recovery marketing strategies on domestic tourism markets. Within a risk acceptance framework, this research compares the effectiveness of measures a destination can undertake to encourage...

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Detalles Bibliográficos
Autores principales: Volgger, Michael, Taplin, Ross, Aebli, Annika
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8423123/
http://dx.doi.org/10.1016/j.jhtm.2021.07.015

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