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Category Congruence of Display-Only Products Influences Attention and Purchase Decisions
In e-commerce settings, shoppers can navigate to product-specific pages on which they are asked to make yes-or-no decisions about buying a particular item. Beyond that target, there are often other products displayed on the page, such as those suggested by the retailers’ recommendation systems, that...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8427019/ https://www.ncbi.nlm.nih.gov/pubmed/34512233 http://dx.doi.org/10.3389/fnins.2021.610060 |