Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots

With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user’s response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user’s response mechanism...

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Detalles Bibliográficos
Autores principales: Huang, Stanley Y. B., Lee, Chih-Jen, Lee, Shih-Chin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Communication
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8433661/
https://www.ncbi.nlm.nih.gov/pubmed/34502578
http://dx.doi.org/10.3390/s21175687

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8433661/
https://www.ncbi.nlm.nih.gov/pubmed/34502578
http://dx.doi.org/10.3390/s21175687

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