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Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots
With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user’s response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user’s response mechanism...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8433661/ https://www.ncbi.nlm.nih.gov/pubmed/34502578 http://dx.doi.org/10.3390/s21175687 |