A Study on Green Advertising Effectiveness in the Perspective of Image Proximity

Based on the construal level theory (CLT), this study discusses the effects of congruence between image proximity and product type on advertising attitude and product attitude from the perspective of spatial distance and investigates the mediating role of mental imagery. Data are collected using two...

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Detalles Bibliográficos
Autores principales: Sheng, Guanghua, Xia, Qing, Yue, Beibei, Li, Yuqi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8439194/
https://www.ncbi.nlm.nih.gov/pubmed/34531774
http://dx.doi.org/10.3389/fpsyg.2021.568189

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8439194/
https://www.ncbi.nlm.nih.gov/pubmed/34531774
http://dx.doi.org/10.3389/fpsyg.2021.568189

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