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Individual corporate reputation and perception of collective corporate reputation regarding stock market investments
There are two different concepts of corporate reputation grounded in individual and collective perceptions, respectively. The aim of this study was to identify how these two ways of conceiving of corporate reputation affect investors’ decisions about whether or not to buy stock in a given company. A...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8439453/ https://www.ncbi.nlm.nih.gov/pubmed/34520492 http://dx.doi.org/10.1371/journal.pone.0257323 |