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Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective
While the debate on online service failure and recovery strategies has been given considerable attention in the marketing and information systems literature, the evolving Covid‐19 pandemic has brought about new challenges both theoretically and empirically in the consumption landscape. To fully unde...
Autores principales: | Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena, Howell, Kerry |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8441716/ https://www.ncbi.nlm.nih.gov/pubmed/34539054 http://dx.doi.org/10.1002/mar.21527 |
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