Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. This study thus develops a visual information adoption unimode...

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Detalles Bibliográficos
Autores principales: Yang, Yongzhong, Tang, Yunyan, Zhang, Yu, Yang, Ruo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8450337/
https://www.ncbi.nlm.nih.gov/pubmed/34552529
http://dx.doi.org/10.3389/fpsyg.2021.700180

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8450337/
https://www.ncbi.nlm.nih.gov/pubmed/34552529
http://dx.doi.org/10.3389/fpsyg.2021.700180

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