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An improved deep forest model for prediction of e-commerce consumers’ repurchase behavior

As the Internet retail industry continues to rise, more and more consumers choose to shop online, especially Chinese consumers. Using consumer behavior data left on the Internet to predict repurchase behavior is of great significance for companies to achieve precision marketing. This paper proposes...

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Detalles Bibliográficos
Autores principales: Zhang, Weiwei, Wang, Mingyan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8452008/
https://www.ncbi.nlm.nih.gov/pubmed/34543319
http://dx.doi.org/10.1371/journal.pone.0255906