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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to...

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Detalles Bibliográficos
Autores principales: Galiano-Coronil, Araceli, Jiménez-Marín, Gloria, Elías Zambrano, Rodrigo, Tobar-Pesántez, Luis Bayardo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8455993/
https://www.ncbi.nlm.nih.gov/pubmed/34566824
http://dx.doi.org/10.3389/fpsyg.2021.743361