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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to...
Autores principales: | Galiano-Coronil, Araceli, Jiménez-Marín, Gloria, Elías Zambrano, Rodrigo, Tobar-Pesántez, Luis Bayardo |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8455993/ https://www.ncbi.nlm.nih.gov/pubmed/34566824 http://dx.doi.org/10.3389/fpsyg.2021.743361 |
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