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An adaptive hybrid XdeepFM based deep Interest network model for click-through rate prediction system

Recent advances in communication enable individuals to use phones and computers to access information on the web. E-commerce has seen rapid development, e.g., Alibaba has nearly 12 hundred million customers in China. Click-Through Rate (CTR) forecasting is a primary task in the e-commerce advertisem...

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Detalles Bibliográficos
Autores principales: Lu, Qiao, Li, Silin, Yang, Tuo, Xu, Chenheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PeerJ Inc. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8459778/
https://www.ncbi.nlm.nih.gov/pubmed/34616892
http://dx.doi.org/10.7717/peerj-cs.716